Insights from the Jewelers' World
A complete blueprint for Bling Talks — positioning, SEO, episode roadmap, guest workflow, and launch plan. Built around one idea: fine jewelry is powered by people, not just the pieces.
Bling Talks is instantly memorable, warm, and playful — luxury without stuffiness. It speaks the language of the industry and the client at the same time.
Insights from the Jewelers' World gives Google, YouTube, Spotify & Apple the exact category — and ties directly to the JewelryBox.AI ecosystem.
Bling Talks is the JewelryBox.AI podcast for real conversations about the people, brands, and technology shaping fine jewelry — hosted with warmth, curiosity, and industry fluency by Anthony Haddad and Ashley Millington.
Fine jewelry isn't just carats and settings. It's founders, benches, family legacies, and the moments a piece marks in someone's life. Bling Talks shines a light on the people behind the sparkle.
Jewelry founders, designers, bench jewelers, retailers, marketers, gemologists, and serious collectors — plus the next generation of jewelry entrepreneurs.
Bling Talks: Insights from the Jewelers' World is hosted by Anthony Haddad and Ashley Millington of JewelryBox.AI. Each episode is a real conversation with the designers, founders, bench jewelers, retailers, and innovators shaping fine jewelry today.
From custom design and AI at the bench to legacy family brands, e-commerce, ethical sourcing, and the future of the industry — Bling Talks pulls back the velvet curtain on the craft, the business, and the people who make jewelry matter.
Real jewelers. Real stories. Real sparkle.
Anthony & Ashley set up the guest and the theme.
How they got into jewelry — the first piece, the first sale, the first mentor.
One core topic per episode — craft, brand, tech, or client.
Signature rapid-fire moments (see below).
Where to find them, what's next, and the closing question.
The full guest experience is a 1-hour appointment: 10 min pre-show prep, 25–30 min live recording, and 20 min post-show debrief.
"What's the first piece of jewelry you ever made or sold — and what did it teach you?"
"What's one thing about the craft that only someone at the bench would understand?"
"Rapid-fire: stone or setting, gold or platinum, classic or custom, in-store or online?"
"Tell us about the client moment you'll never forget."
"One prediction for where the industry is headed in the next five years."
The bench, the sketch, the stone. Custom design, master jewelers, and the making of a signature piece.
How jewelry houses are built — first generation grit and third-generation stewardship.
CAD, AI rendering, e-commerce, and the tools reshaping the bench and the boutique.
How the modern jewelry client buys, and how the smartest stores earn trust.
Sourcing, ethics, appraisals, insurance, auctions — the wider world behind every piece.


The full messaging system that runs Bling Talks: cold outreach, phone scripts, follow-up emails, booking confirmations & reminders, and post-show delivery. Replace {{tokens}} with your automation variables (GHL, HubSpot, Zapier, etc.).
Hi {{first_name}},
I'm Ashley — I co-host Bling Talks with Anthony Haddad, a podcast built for the fine jewelry world (designers, founders, master jewelers, retailers).
We've been following {{brand}} and would love to have you on. Episodes are a 1-hour appointment: 10 min prep, 25–30 min live, and a 20 min post-show debrief. You walk away with fully edited video + clips for your own marketing.
Would next week work for a quick intro call?
— Ashley & Anthony
blingtalks.comHi {{first_name}},
Just floating this back up. We're booking guests for the next season of Bling Talks and {{brand}} would be a natural fit — especially your work on {{specific_detail}}.
Happy to send over the guest guide + past episodes. Want me to grab a time?
— AshleyHi {{first_name}},
Don't want to keep pinging — just closing the loop. If the timing isn't right for a Bling Talks feature, no problem at all. We'll leave the door open for a future season.
If you'd like to grab a slot, here's the link: {{booking_link}}
— Ashley & AnthonyHi, this is Ashley from Bling Talks — a podcast for jewelry store owners and fine jewelry founders. I co-host the show with Anthony Haddad.
I was hoping to connect with {{first_name}}, the owner, about featuring {{brand}} on an upcoming episode. It's a short, friendly interview — about an hour total — and we'd love to share their story with our audience on Spotify, YouTube, Apple, and social media.
Is {{first_name}} available, or would it be better to send an email with the details? I can also share a link to book a time directly.
Thank you so much for your help!Hi {{first_name}}, this is Ashley from Bling Talks — a podcast for jewelry store owners and founders. I co-host with Anthony Haddad, and we've been looking at {{brand}}.
We'd love to have you on the show to share your story — how the store got started, what makes it special, and your work with engagement rings and custom jewelry. The whole thing is about one hour: 10 minutes of prep, 25–30 minutes recorded, and 20 minutes to debrief after. You'll also get the full video and clips to use for your own marketing.
Does that sound like something you'd be interested in? I can send you everything in an email right now with a link to book the time that works best for you.Hi {{first_name}}, it was so great talking with you!
I wanted to send over the Bling Talks info so you had everything in one place.
We'd love to have you on the show and officially share your story — how the store got started, what makes it special, and your work with engagement rings/custom jewelry.
Bling Talks was created by local Tampa Bay entrepreneur Anthony Haddad, who was raised in the diamond business, and we feature jewelry store owners across Spotify, Amazon, YouTube, and our social platforms.
It's super easy and fun — about a one-hour call total, with around 25–30 minutes recorded. You'll also get content from the interview that you can use for your own marketing.
You can check out the show here:
https://jewelrybox.ai/bling-talks
And book the time that works best here:
https://api.leadconnectorhq.com/widget/bookings/bling-talks
I'm excited for this — I think you'd be a great fit!Hi {{first_name}},
You're officially booked for Bling Talks with Anthony & Ashley on {{appointment_date}} at {{appointment_time}}.
The 1-hour appointment breaks down like this:
• 10 min pre-show prep
• 25–30 min live recording
• 20 min post-show debrief
Before we go live, please review the guest prep page: {{site_url}}/guest-prep
Zoom link: {{zoom_link}}
Can't wait —
Ashley & AnthonyHi {{first_name}},
We're 2 days out from your Bling Talks recording on {{appointment_date}}.
A few quick asks:
• Send us a high-res headshot + your brand logo
• Confirm the exact spelling of your brand + any pieces you'd like us to mention
• Skim the 5 sparkle segments on the Guest Prep page
Desktop + good lighting will make the video shine.
— AshleyHi {{first_name}} — quick reminder you're on Bling Talks tomorrow at {{appointment_time}}.
Zoom: {{zoom_link}}
Reply here if anything changes. Talk soon!
— AshleyWe're live with you in 1 hour on Bling Talks. Zoom: {{zoom_link}}. Desktop + headphones = best sound. — Ashley & AnthonyHi {{first_name}},
Thank you for such a great conversation today. Anthony and I both walked away inspired by {{specific_moment}}.
Here's what happens next:
• Editing: 7–10 business days
• You'll receive: full episode video, 3–5 short clips, and a promo kit for your own channels
• Publish date: {{publish_date}}
We'll send everything to this email as soon as it's ready.
— Ashley & AnthonyHi {{first_name}},
Your episode is live! Here are the links + full asset kit:
• YouTube: {{youtube_link}}
• Spotify: {{spotify_link}}
• Apple: {{apple_link}}
• Promo kit (clips + captions + graphics): {{asset_folder}}
We'd love a repost — tag @blingtalks. Thanks for being part of the show.
— Ashley & AnthonyHi {{first_name}},
How's the episode landing with your audience? If there's anything else we can do — extra clips, additional cutdowns, a re-share — just say the word.
Also: if you know 1–2 people in the industry who'd be a great next guest, we'd love an intro.
— Ashley"Because jewelry isn't just made. It's told. Every piece has a person behind it."