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Bling Talks — Podcast Blueprint

Bling Talks

Insights from the Jewelers' World

A complete blueprint for Bling Talks — positioning, SEO, episode roadmap, guest workflow, and launch plan. Built around one idea: fine jewelry is powered by people, not just the pieces.

Hosts
Anthony & Ashley
Live
25–30 min
Season
12 episodes
Tagline
Real jewelers. Real stories.
01
The Name

Why Bling Talks works.

Brandable

Bling Talks is instantly memorable, warm, and playful — luxury without stuffiness. It speaks the language of the industry and the client at the same time.

Searchable

Insights from the Jewelers' World gives Google, YouTube, Spotify & Apple the exact category — and ties directly to the JewelryBox.AI ecosystem.

Full Directory Title
Bling Talks: Insights from the Jewelers' World
Cover Art Reads
BLING TALKS — Real jewelers. Real stories. Real sparkle.
02
Positioning

Mission, message & audience.

Brand Mission

Bling Talks is the JewelryBox.AI podcast for real conversations about the people, brands, and technology shaping fine jewelry — hosted with warmth, curiosity, and industry fluency by Anthony Haddad and Ashley Millington.

Core Message

Fine jewelry isn't just carats and settings. It's founders, benches, family legacies, and the moments a piece marks in someone's life. Bling Talks shines a light on the people behind the sparkle.

Audience

Jewelry founders, designers, bench jewelers, retailers, marketers, gemologists, and serious collectors — plus the next generation of jewelry entrepreneurs.

03
Podcast Description

For Apple, Spotify, YouTube & directories.

Bling Talks: Insights from the Jewelers' World is hosted by Anthony Haddad and Ashley Millington of JewelryBox.AI. Each episode is a real conversation with the designers, founders, bench jewelers, retailers, and innovators shaping fine jewelry today.

From custom design and AI at the bench to legacy family brands, e-commerce, ethical sourcing, and the future of the industry — Bling Talks pulls back the velvet curtain on the craft, the business, and the people who make jewelry matter.

Real jewelers. Real stories. Real sparkle.

04
SEO Strategy

Keywords & YouTube title formula.

Main Keywords
Fine jewelry podcastJewelry industryCustom jewelry designJewelry businessDiamond & colored stonesJewelry foundersBench jewelerJewelry e-commerceAI in jewelryCAD jewelry designJewelry marketingFine jewelry retailEstate & vintage jewelryEthical sourcing
YouTube Title Formula
[Main Topic] | Insights from the Jewelers' World | Bling Talks
Examples
  • • How to Build a Custom Jewelry Brand | Fine Jewelry Business | Bling Talks
  • • AI at the Bench: The Future of Custom Design | Jewelry Tech | Bling Talks
  • • What Every Jewelry Founder Wishes They Knew Sooner | Bling Talks
05
Show Format

25–30 minutes live. Five clean beats.

01
Opening
2 min

Anthony & Ashley set up the guest and the theme.

02
Origin Story
3 min

How they got into jewelry — the first piece, the first sale, the first mentor.

03
Main Conversation
18–20 min

One core topic per episode — craft, brand, tech, or client.

04
Sparkle Segments
3 min

Signature rapid-fire moments (see below).

05
Signature Close
2 min

Where to find them, what's next, and the closing question.

Guest Appointment

The full guest experience is a 1-hour appointment: 10 min pre-show prep, 25–30 min live recording, and 20 min post-show debrief.

10 min prep25–30 min live20 min debrief
06
Signature Segments

Repeatable moments that define the show.

Segment 1
The First Piece

"What's the first piece of jewelry you ever made or sold — and what did it teach you?"

Segment 2
Bench Confession

"What's one thing about the craft that only someone at the bench would understand?"

Segment 3
Stone or Setting

"Rapid-fire: stone or setting, gold or platinum, classic or custom, in-store or online?"

Segment 4
The Client Moment

"Tell us about the client moment you'll never forget."

Segment 5
What's Next in Jewelry

"One prediction for where the industry is headed in the next five years."

07
Episode Topic Pillars

Five pillars to never run out of ideas.

01
Craft & Design

The bench, the sketch, the stone. Custom design, master jewelers, and the making of a signature piece.

  • Custom design process
  • Working with rare stones
  • The bench-to-runway path
  • Signature style development
02
Founders & Legacy Brands

How jewelry houses are built — first generation grit and third-generation stewardship.

  • Building a jewelry brand
  • Family businesses & succession
  • Scaling without losing the soul
  • Naming, branding, packaging
03
AI, Tech & the Modern Jeweler

CAD, AI rendering, e-commerce, and the tools reshaping the bench and the boutique.

  • AI in custom design
  • Jewelry e-commerce done right
  • CAD & 3D printing
  • Marketplaces vs. DTC
04
Retail, Marketing & the Client

How the modern jewelry client buys, and how the smartest stores earn trust.

  • Story-driven selling
  • Instagram, TikTok & content
  • Trunk shows & experiences
  • Client retention playbook
05
Industry & Beyond

Sourcing, ethics, appraisals, insurance, auctions — the wider world behind every piece.

  • Ethical sourcing
  • Diamonds, colored stones, lab-grown
  • Appraisals & insurance
  • Estate, auction & vintage
08
Launch Plan

First 12 episodes.

01
Anthony & Ashley Solo
Why Bling Talks Exists
02
Third-Generation Jeweler
Legacy, Custom Design & AI at the Bench
03
Independent Designer
Building a Label from a Studio Apartment
04
Marketplace Founder
The E-commerce Playbook for Fine Jewelry
05
Retail Owner
How Modern Boutiques Earn Trust
06
Master Bench Jeweler
The Craft Behind the Case
07
Colored Stone Dealer
Sourcing, Ethics & The Story of the Stone
08
Content Creator
Selling Fine Jewelry on Instagram & TikTok
09
Anthony & Ashley Solo
State of the Industry — Mid-Season
10
Auction / Estate Expert
What Vintage Teaches the Modern Buyer
11
AI / CAD Innovator
The Bench of the Future
12
Roundtable
The Future of Fine Jewelry
09
Guest Tiers

Who to book — and in what order.

Tier 1
Makers & Founders
  • Independent designers
  • Master bench jewelers
  • Third-generation owners
  • Custom studios
  • CAD & 3D artists
Tier 2
Industry Experts
  • Gemologists & GIA pros
  • Appraisers
  • Marketing & branding pros
  • E-commerce operators
  • Retail consultants
Tier 3
Voices & Stories
  • Content creators & editors
  • Auction & estate specialists
  • Emerging designers
  • Sourcing & ethics advocates
  • Collectors with a story
10
Per-Episode Publishing

The checklist every episode runs through.

Final episode title
YouTube SEO title
Episode description (300–500 words)
3–5 short video clips
1 LinkedIn post
1 Instagram carousel or Reel
1 YouTube Shorts caption
Guest promo kit sent
Post to Bling Talks socials
Post to Anthony's & Ashley's socials
Add episode to website
11
Host Prep — Anthony & Ashley

Before you go live.

Anthony HaddadAshley Millington
Anthony Haddad & Ashley Millington
Warm. Curious. Industry-fluent. Never salesy.
7 Days Before
  • • Confirm guest, timezone, and calendar invite.
  • • Send Guest Prep page link.
  • • Collect bio, headshot, brand assets (correct spelling).
  • • Pick the ONE core theme from the 5 pillars.
  • • Draft 5–7 tailored questions on top of the standard framework.
24 Hours Before
  • • Read guest's site, Instagram, and press.
  • • Note their signature pieces, collections, or philosophy.
  • • Find 1 specific human detail to reference on air.
  • • Identify 2 story moments to unpack live.
  • • Pre-write the intro line.
60 Minutes Before
  • • Phone on Do Not Disturb. Notifications closed.
  • • Water within reach. Lighting on face. Backdrop tidy.
  • • Mic + headphones tested.
  • • Prep doc on second screen — not in front of camera.
  • • Say the guest's name & brand out loud 3× for pronunciation.
While Recording
  • • Listen more than you talk. Silence is okay.
  • • Follow the story, not the script.
  • • Watch for the "sparkle moment" — the story only they can tell.
  • • Repeat brand name once mid-episode for late listeners.
  • • Close with a signature segment + "where can people find you?"
12
Communication & Automation — Internal

Every message, automated.

Internal Reference — Not Public

The full messaging system that runs Bling Talks: cold outreach, phone scripts, follow-up emails, booking confirmations & reminders, and post-show delivery. Replace {{tokens}} with your automation variables (GHL, HubSpot, Zapier, etc.).

A · Cold Outreach
— Pitching jewelry owners onto the show
01
Cold Email / DM
Day 0 — Initial outreach
Would love to feature {{brand}} on Bling Talks
Hi {{first_name}},

I'm Ashley — I co-host Bling Talks with Anthony Haddad, a podcast built for the fine jewelry world (designers, founders, master jewelers, retailers).

We've been following {{brand}} and would love to have you on. Episodes are a 1-hour appointment: 10 min prep, 25–30 min live, and a 20 min post-show debrief. You walk away with fully edited video + clips for your own marketing.

Would next week work for a quick intro call?

— Ashley & Anthony
blingtalks.com
02
Follow-up #1
Day 4 — no reply
Quick follow-up — Bling Talks feature for {{brand}}
Hi {{first_name}},

Just floating this back up. We're booking guests for the next season of Bling Talks and {{brand}} would be a natural fit — especially your work on {{specific_detail}}.

Happy to send over the guest guide + past episodes. Want me to grab a time?

— Ashley
03
Follow-up #2
Day 10 — final nudge
Last check-in from Bling Talks
Hi {{first_name}},

Don't want to keep pinging — just closing the loop. If the timing isn't right for a Bling Talks feature, no problem at all. We'll leave the door open for a future season.

If you'd like to grab a slot, here's the link: {{booking_link}}

— Ashley & Anthony
B · Phone Outreach
— Gatekeeper & owner live call scripts
01
Phone Script
Gatekeeper / front desk picks up
Quick intro for {{brand}}
Hi, this is Ashley from Bling Talks — a podcast for jewelry store owners and fine jewelry founders. I co-host the show with Anthony Haddad.

I was hoping to connect with {{first_name}}, the owner, about featuring {{brand}} on an upcoming episode. It's a short, friendly interview — about an hour total — and we'd love to share their story with our audience on Spotify, YouTube, Apple, and social media.

Is {{first_name}} available, or would it be better to send an email with the details? I can also share a link to book a time directly.

Thank you so much for your help!
01
Phone Script
Owner picks up
Invite {{brand}} to Bling Talks
Hi {{first_name}}, this is Ashley from Bling Talks — a podcast for jewelry store owners and founders. I co-host with Anthony Haddad, and we've been looking at {{brand}}.

We'd love to have you on the show to share your story — how the store got started, what makes it special, and your work with engagement rings and custom jewelry. The whole thing is about one hour: 10 minutes of prep, 25–30 minutes recorded, and 20 minutes to debrief after. You'll also get the full video and clips to use for your own marketing.

Does that sound like something you'd be interested in? I can send you everything in an email right now with a link to book the time that works best for you.
C · Follow-up Email
— Send after a phone conversation
01
Email
Immediately after phone call
Bling Talks invitation — everything you need
Hi {{first_name}}, it was so great talking with you!

I wanted to send over the Bling Talks info so you had everything in one place.

We'd love to have you on the show and officially share your story — how the store got started, what makes it special, and your work with engagement rings/custom jewelry.

Bling Talks was created by local Tampa Bay entrepreneur Anthony Haddad, who was raised in the diamond business, and we feature jewelry store owners across Spotify, Amazon, YouTube, and our social platforms.

It's super easy and fun — about a one-hour call total, with around 25–30 minutes recorded. You'll also get content from the interview that you can use for your own marketing.

You can check out the show here:
https://jewelrybox.ai/bling-talks

And book the time that works best here:
https://api.leadconnectorhq.com/widget/bookings/bling-talks

I'm excited for this — I think you'd be a great fit!
D · Booking Confirmation & Reminders
— Triggered when a guest books
01
Email + SMS
Instantly on booking
You're on Bling Talks 🎙️ — here's what's next
Hi {{first_name}},

You're officially booked for Bling Talks with Anthony & Ashley on {{appointment_date}} at {{appointment_time}}.

The 1-hour appointment breaks down like this:
• 10 min pre-show prep
• 25–30 min live recording
• 20 min post-show debrief

Before we go live, please review the guest prep page: {{site_url}}/guest-prep

Zoom link: {{zoom_link}}

Can't wait —
Ashley & Anthony
02
Email
48 hours before
2 days out — quick prep for Bling Talks
Hi {{first_name}},

We're 2 days out from your Bling Talks recording on {{appointment_date}}.

A few quick asks:
• Send us a high-res headshot + your brand logo
• Confirm the exact spelling of your brand + any pieces you'd like us to mention
• Skim the 5 sparkle segments on the Guest Prep page

Desktop + good lighting will make the video shine.

— Ashley
03
SMS + Email
24 hours before
Reminder: Bling Talks tomorrow at {{appointment_time}}
Hi {{first_name}} — quick reminder you're on Bling Talks tomorrow at {{appointment_time}}.

Zoom: {{zoom_link}}

Reply here if anything changes. Talk soon!
— Ashley
04
SMS
1 hour before
See you in an hour
We're live with you in 1 hour on Bling Talks. Zoom: {{zoom_link}}. Desktop + headphones = best sound. — Ashley & Anthony
E · Post-Show & Asset Delivery
— After recording, on publish, and follow-up
01
Email
Within 24 hours of recording
Thank you for being on Bling Talks 💎
Hi {{first_name}},

Thank you for such a great conversation today. Anthony and I both walked away inspired by {{specific_moment}}.

Here's what happens next:
• Editing: 7–10 business days
• You'll receive: full episode video, 3–5 short clips, and a promo kit for your own channels
• Publish date: {{publish_date}}

We'll send everything to this email as soon as it's ready.

— Ashley & Anthony
02
Email
On publish day
Your Bling Talks episode is live 🎉
Hi {{first_name}},

Your episode is live! Here are the links + full asset kit:

• YouTube: {{youtube_link}}
• Spotify: {{spotify_link}}
• Apple: {{apple_link}}
• Promo kit (clips + captions + graphics): {{asset_folder}}

We'd love a repost — tag @blingtalks. Thanks for being part of the show.

— Ashley & Anthony
03
Email
14 days after publish
Quick check-in from Bling Talks
Hi {{first_name}},

How's the episode landing with your audience? If there's anything else we can do — extra clips, additional cutdowns, a re-share — just say the word.

Also: if you know 1–2 people in the industry who'd be a great next guest, we'd love an intro.

— Ashley
Automation Notes
  • • Trigger source: LeadConnector (booking widget) → webhook → CRM sequence.
  • • Send from: hello@blingtalks.com (Ashley) with Anthony CC'd on outreach.
  • • Cadence guardrail: max 3 outreach touches, then pause 60 days before re-engaging.
  • • All SMS sends require prior opt-in — collected at booking confirmation.
  • • Tokens: {{first_name}}, {{brand}}, {{appointment_date}}, {{appointment_time}}, {{zoom_link}}, {{booking_link}}, {{publish_date}}, {{youtube_link}}, {{spotify_link}}, {{apple_link}}, {{asset_folder}}.
Final Recommendation

Move forward with Bling Talks: Insights from the Jewelers' World.

"Because jewelry isn't just made. It's told. Every piece has a person behind it."

Internal blueprint · Bling Talks · Hosted by Anthony Haddad & Ashley Millington